Case studies“We are actively trying to get estimates for either a roof repair or replacement.”Romper Room PreschoolRead the case studies

AI Revenue Engine for
Commercial Roofing

Real commercial roof opportunities and the people who decide on them, with recent imagery, condition, permits and verified contacts on every property.

Start with one real re-roof or replacement opportunity in your target county—free.

As seen on: Roofing Contractor Magazine Richmond BizSense
The Maverick mailbox: the outreach Maverick sent, and the building owner’s reply underneath it.

Building data isn’t the hard part. Knowing who signs for the roof is.

CoStar and Reonomy were built for brokers and investors. Convex is built for every commercial trade. Each hands your reps a record and an owner name — and then the research starts.

Maverick’s agents do that research across 15+ data sources: recent roof imagery, condition analysis, permit history, construction date, and verified contacts for the people who decide.

Your reps inspect, advise, quote, and close. Maverick hunts.

Trusted by leading commercial roofers

Community Roofing of VA Eco Choice System International Roofing Northeast USA — 30 Years Robinson Builders Virginia Ebenezer Roofing Tredegar Construction 914 Coatings
The Problem

Your reps were hired to sell roofs—not research buildings.

Five problems stand between a commercial roofer and a signed roof. Most tools solve one.

Maverick solves all five.

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Which roofs are real opportunities?

Property databases give you square footage and an owner name. They say nothing about the roof’s age, its condition, or the hail that crossed it last spring. Your reps end up calling buildings that don’t need a roof.

Who actually decides?

The deed stops at an LLC. The roof decision sits with a facilities director, a property manager, an asset manager or a board. Call the wrong one and you’ve burned the first impression.

Half the picture on every property

Roof imagery in one tool, permits in another, the construction date on a county site, contacts somewhere else. Someone stitches it together one building at a time, and every hour there is an hour off the roof.

Inspections that never reach the CRM

The discovery call happens, the notes live in a notebook or an inbox, and the inspection never makes it into the CRM. The pipeline you report on is missing the work your team actually booked.

Owners who don’t understand their roof

A building owner can’t approve what they can’t see. Without dated imagery and a plain-English history of their roof, your recommendation reads like a pitch instead of a finding.

The Solution

Maverick hunts. Your reps
inspect, advise, and close.

Real opportunities. The right decision-makers. The whole property. Inspections in your CRM. Reports your clients understand.

Maverick Facilities — every qualified commercial roof in the territory, ranked, with the evidence behind each one
Facility Sweep

Real roof opportunities, not a building list

Name your counties and the work you want. Our agents do the rest:

  • Maps every commercial building from property records
  • Rules out new, recently re-roofed and off-target roofs
  • Reads condition from dated aerial imagery and storm history
  • Releases each qualified building to you alone

Want warm outbound? Connect your Gmail or Microsoft 365 inbox and it sends from your own address.

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Maverick decision-maker lookup — the ownership, management and buying committee behind a building, each contact checked
Decision-maker Lookup

Agents that get past the LLC to who decides

Researched from the records up, one building at a time:

  • Owner, manager and occupant for that exact parcel
  • State filings traced from the LLC to a person
  • The committee: facilities lead, manager, owner or board
  • Emails and direct mobiles checked one by one
  • Enter any address — a referral, a drive-by, a target account

Where the evidence is thin, we show the gap instead of guessing.

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A Maverick pre-inspection report open at Stop 1 — the dated roof crop, verified geometry, system, drainage, rooftop equipment and the planning estimate
Pre-inspection Sales Briefings

The whole property, before you pick up the phone

Every opportunity comes with:

  • Recent roof imagery, each capture dated
  • Roof condition analysis
  • Permit history and construction date
  • Decision-makers with verified contacts
  • A discovery call sheet that keys back into your CRM

Book the inspection on the call sheet and it lands in your CRM.

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The same roof report in two different contractors’ brand colors, each carrying their own logo on the cover
Client-facing Roof Reports

Branded roof reports that educate the owner

The full context on their roof, in your branding:

  • Your logo, your colors, your contact details
  • Dated aerial imagery of their actual roof
  • What changed over the years, in plain English
  • Roof age and history, stated honestly
  • One clear next step — and no desk quote

The owner reads it, forwards it, and books the walk.

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Quality opportunities that reach out to you.

“We have gotten multiple quality leads that potential customers have actively reached out to us.”

— Bryan C. Lindsey, Estimator, Tredegar Construction

Every opportunity arrives with the roof, the people who decide, and a call sheet ready for your CRM.

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Bryan C. Lindsey, Estimator at Tredegar Construction
Case studies — commercial roofing / 2026

What customers actually said.

Real names, real buildings, real replies. Every case study publishes the message the customer sent — no invented numbers, no composite customers.

FAQ

Frequently asked questions

What is Maverick?

Maverick is the AI revenue engine for commercial roofing. It finds real commercial roof opportunities and the decision-makers behind them, and gives your team the whole property: recent roof imagery, condition analysis, permit history, construction date and verified contacts. Our agents work across 15+ public and private data sources to put it together.

What does my sales team actually have to do?

Pick your counties and the work you want. We find the opportunities, research the decision-makers and verify the contacts. Your team reads the briefing, makes the call and books the inspection on the call sheet, which keys back into your CRM.

Want warm outbound too? Connect your Gmail or Microsoft 365 inbox and respond when someone is interested.

How does Maverick find opportunities?

We start from property records for every commercial building in your counties, not just the businesses listed online. Buildings that are too new, recently re-roofed or outside the work you do drop out. The rest get a condition read from dated aerial imagery, a permit and roof-age check, and a look at the storms that crossed them since. Only then do we research who controls the roof.

How does Maverick find the right people?

Our decision-maker agents start from the owner of record and follow it through state filings, management and occupancy to the people who control roof access, scope and budget: usually the facilities lead, the property or asset manager, and the owner or board.

Each email and mobile is checked on its own. Where the evidence is thin, we label the gap rather than invent an answer.

How does Maverick run outreach?

Outreach is optional. Connect your own Gmail or Microsoft 365 inbox and Maverick sends short, specific emails about each building from your real address. It follows up in the same thread and stops the moment someone replies.

You get a notification when someone is interested.

How is Maverick different from CoStar, Reonomy or Convex?

CoStar and Reonomy are commercial real estate databases built for brokers, investors and lenders. Convex is a prospecting platform spread across every commercial trade. They give you records, owners and contact lists — none of them are built around the roof, or around who decides on it.

Maverick is built only for commercial roofing. Our agents combine property, permit, aerial condition, storm, state filing and contact data into a finished opportunity: the roof, the reason, and the people who decide.

Other tools provide pieces of the answer. Maverick delivers the finished opportunity.

What is included in the Free plan?

One real re-roof or replacement opportunity in your target county, with the condition read, permit and roof-age check, ownership, decision-makers, verified contacts and a full briefing. Check our data quality before committing.

How much does Maverick cost?

Free gets you one verified opportunity at no cost. Core is $950 per month on annual terms — or $9,690 paid upfront for the year, a 15% saving — plus a one-time $250 setup fee, and includes year-round opportunity intelligence, outbound, Facility Sweep, Lookups, briefings, CRM, 10+ portfolio sales briefings, and full website management with AI-search optimization.

A portfolio briefing works up several buildings under one owner or manager you’re targeting, in a single pass.

Enterprise is customized for multi-branch and multi-state roofing organizations.

Why does Core use annual terms?

Commercial roofing demand doesn’t run on a 30-day software cycle. Needs surface all year as roofs age, budgets open and follow-up lands. Annual terms give us time to cover your market properly. You pay monthly, or pay the year upfront and save 15%.

Does Maverick work with my CRM?

Yes. Every discovery call sheet keys back into your CRM, so each inspection your team books is pushed there automatically, with the property, the people and the notes attached. We’ll connect it during onboarding.

For warm outbound, connect your Gmail or Microsoft 365 inbox and it sends from your own address.

Who is Maverick built for?

Commercial roofing contractors — the owners, salespeople, estimators and service teams responsible for creating commercial roofing opportunities. It is not a residential platform.