Sales Operating System
for Commercial Roofing
Maverick qualifies every roof with roof condition analysis, verifies it against permit records, and finds the person who signs — so reps walk into inspections, not dead ends.
Maverick finds the urgency already sitting on commercial roofs.
Every commercial roof ages on its own timeline — and somewhere in your territory, one is failing right now. Maverick turns roof condition analysis, permit records, and ownership data into one system: which roofs need work, who signs for them, and the outreach that gets you in the door.
Book a DemoTrusted by leading commercial roofers
The data that wins commercial roofing jobs is trapped in disconnected software tools
Every deal starts with two questions — is the roof failing, and who signs for it? Today the answer takes hours of cross-referencing per building, then hand re-keying into your CRM — selling time your closers never get back.
Book a DemoGoogle Earth is years stale
The pixels are from three summers ago. Ponding, blistering, open seams — what makes a roof sellable today isn’t in the image.
Permit history is a county-by-county grind
Roof age is your strongest signal — and it’s buried in a different clunky portal for every county, one address per search. So it doesn’t get checked until after a lead already looks good.
CoStar hands you an LLC
Property records stop at the entity. “Main Street Holdings LLC” doesn’t answer the phone — a person does, and no record names them.
ZoomInfo knows titles, not buildings
Contact databases list who works at a company. They can’t tell you who controls the roof at one specific address.
Your CRM only knows what reps have time to type
After all that research, the findings still get keyed into Dataforma, AccuLynx, or HubSpot field by field. Your system of record runs on whatever survived the copy-paste.
An hour of analysis per building
Five tabs cross-referenced to qualify one roof — analyst work at closer pay. And after all of it, you still might drive out to a healthy roof.
The operating system that does
the hunting — you do the roofing.
Find your next roof on the opportunity map
Every commercial roof in your territory, scored by roof condition analysis and mapped by band. A roof only earns a pin when the imagery confirms the permit story — and every opportunity is allocated to one contractor. Your pins are yours.
Reach the person who can say yes
Maverick sees past the LLC to the person who actually controls the roof — owner, property manager, or facilities lead — with a verified contact and cited evidence. Or look up any building in your territory and get its decision team in about a minute.
One mailbox. Both sides of your business.
Connect your Gmail or Outlook — every message sends from your own address, written from that building’s actual roof evidence. Replacement candidates get the replace-now conversation, repeat-repair roofs the service one. Someone replies — you take over.
Every roof, ranked and ready to work
Every roof Maverick has found, ranked with why it matters and the next step already written. Open one for the full briefing — dated imagery, permit evidence, decision-maker — and prep a call in minutes. Built to land in your CRM, coming soon.
Strike the moment the weather changes Coming soon
Maverick already keeps a live severe-weather watch over every county you serve. Next: when a storm crosses your territory, its path is matched against roofs you’ve already scored — so you call the buildings that took the hit first.
Quality leads that reach out to you first.
“Our company has been using Maverick for 2 months now. We have gotten multiple quality leads that potential customers have actively reached out to us once contacted, versus us spending hours cold calling and getting lukewarm responses at best. I highly recommend this platform to anyone looking to save time weeding out potential customers.”
— Bryan C. Lindsey, Estimator, Tredegar Construction
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Frequently asked questions
What is Maverick?
Maverick is the sales operating system for commercial roofing. It scores every roof in a territory with roof condition analysis, verifies condition against county permit records, resolves the decision-maker behind each building’s LLC, and runs roof-specific outreach from your own mailbox — one system from cold roof to booked inspection.
How does Maverick find commercial roofs that need work?
Maverick scores roof condition from current aerial imagery, then verifies each flag against county permit records — a roof only becomes an opportunity when the imagery and the paper trail agree. Buildings that are aging, ponding, or failing surface first, so reps stop prospecting off stale satellite images.
How is Maverick different from ZoomInfo or Apollo?
ZoomInfo and Apollo list job titles, not the person who controls a specific building's roof — who is often hidden behind an LLC. Maverick resolves the actual decision-maker (property manager, owner, or facilities lead) tied to each building.
How is Maverick different from Convex?
Convex (now part of ServiceTitan) is a broad property-prospecting platform for a dozen field-service trades — you draw a territory, pull property records and contacts, and run the outreach yourself. Maverick is built only for commercial roofing and leads with roof condition: it scores which roofs are actually failing from aerial imagery and permit records, resolves the decision-maker behind the building's LLC, and runs the outreach for you. Convex tells you what buildings are out there; Maverick tells you which roofs need work and who to call.
Do the emails really come from my company?
Yes. You connect your own Gmail or Outlook and every message sends from your real address, in your voice — no burner domains. Sequences stop the instant someone replies, and you approve every reply before it goes out.
Does Maverick work with my CRM?
Yes — that’s the point. Maverick is built to push each qualified opportunity into the systems commercial roofers already run — Dataforma, AccuLynx, HubSpot — decision-maker, roof evidence, and permit history included, so nothing gets re-keyed. CRM integrations are coming soon — tell us what you run at the demo.
Who is Maverick built for?
Commercial roofing contractors and their teams — owners, sales reps, and estimators who want to replace drive-arounds and cold calls with a prioritized list of failing roofs and the people who sign for them.
Does Maverick handle residential roofing?
No. Maverick is built exclusively for commercial roofing — flat and low-slope roofs on commercial, industrial, and institutional buildings.
How much does Maverick cost?
Two ways in: $3,000 per quarter with a $500 setup fee, or $9,500 per year with setup waived — payable in monthly installments through our Klarna partnership — plus 4% of Maverick-sourced replacements, capped at $15K per job. Annual unlocks $10M+ of pre-verified, exclusive opportunities, with a guarantee: if 6 months pass without qualified inspections leading to an opportunity, we re-enrich another $10M of roofs. County ownership is available on request, and a $3,000/year add-on runs automated service-and-repair outbound across every commercial facility in your territory.