Sales Operating System
for Commercial Roofing
Maverick is a sales intelligence platform that makes commercial roofers’ lives easier.
Every commercial roof ages on its own timeline. Maverick’s technology surfaces the ones ready for service or replacement first — turning aerial imagery, permit history, and ownership records into real opportunities.
Book a DemoTrusted by leading commercial roofers
Outdated satellite imagery
Google Earth is often months or years stale — you can’t spot a failing roof until you’re standing on it.
The signer isn’t in any database
ZoomInfo and Apollo know job titles — not the manager behind the building’s LLC who actually signs for the roof.
Storm history in a separate tool
Roofs are winnable in a short window after a storm — but the storm data never points you to the building.
Effort sprayed at the wrong roofs
Door-knocking, cold calls, and generic blasts — sprayed at roofs that may never need work.
More Automation. Less Grunt Work.
Powered by Agentic AI.
Find your next roof on the opportunity map
Maverick scores every commercial roof from the air and maps it by condition, from replace-now to healthy. Estimated job value sits on each cluster — so you can see where the revenue is and work the roofs that are actually ready.
Outreach that runs itself
An agentic mailbox writes each email from the building’s roof intelligence — condition, ponding, square footage, value — then sends it, follows up, and tracks every open and reply. It surfaces only the conversations that need you: a decision-maker ready to book an inspection.
Reach the person who can say yes
Maverick traces every building’s owner of record, sees past the LLC, and pinpoints the role that actually controls the roof — then verifies a direct, deliverable contact. You skip the gatekeepers and land on the one person who can approve the job.
Quality leads that reach out to you first.
“Our company has been using Maverick for 2 months now. We have gotten multiple quality leads that potential customers have actively reached out to us once contacted, versus us spending hours cold calling and getting lukewarm responses at best. I highly recommend this platform to anyone looking to save time weeding out potential customers.”
— Bryan C. Lindsey, Estimator, Tredegar Construction
Book a Demo
Frequently asked questions
What is Maverick?
Maverick is a sales operating system for commercial roofing. It pinpoints which roofs are failing, the decision-makers who actually sign for them, and the right moment to reach out — turning aerial imagery, permit history, and ownership records into real opportunities.
How does Maverick find commercial roofs that need work?
Maverick scores roof condition from aerial and satellite imagery, then cross-references permit history and storm data for timing — flagging buildings whose roofs are aging, ponding, or failing, so reps stop prospecting off stale Google Earth images.
How is Maverick different from ZoomInfo or Apollo?
ZoomInfo and Apollo list job titles, not the person who controls a specific building's roof — who is often hidden behind an LLC. Maverick resolves the actual decision-maker (property manager, owner, or facilities lead) tied to each building.
How is Maverick different from Convex?
Convex (now part of ServiceTitan) is a broad property-prospecting platform for a dozen field-service trades — you draw a territory, pull property records and contacts, and run the outreach yourself. Maverick is built only for commercial roofing and leads with roof condition: it scores which roofs are actually failing from aerial imagery, permits, and storm data, resolves the decision-maker behind the building's LLC, and runs the outreach for you. Convex tells you what buildings are out there; Maverick tells you which roofs need work and who to call.
Who is Maverick built for?
Commercial roofing contractors and their teams — owners, sales reps, and estimators who want to replace drive-arounds and cold calls with a prioritized list of failing roofs and the people who sign for them.
Does Maverick handle residential roofing?
No. Maverick is built exclusively for commercial roofing — flat and low-slope roofs on commercial, industrial, and institutional buildings.
How much does Maverick cost?
Maverick uses county-based territory pricing with exclusive coverage and no per-seat fees. Book a demo for pricing in your market.