Case studiesWe are actively trying to get estimates for either a roof repair or replacement.Romper Room PreschoolRead the case studies

Generate more Commercial Roofing
Inspections

We find the roofs worth inspecting, reach the people who control them, and start the conversation.

Start with one real re-roof or replacement opportunity in your target county—free.

As seen on: Roofing Contractor Magazine Richmond BizSense
The Maverick mailbox: the outreach Maverick sent, and the building owner’s reply underneath it.

You don’t need another building list. You need more roofs to inspect.

A list still leaves your reps to research the roof, dig through LLCs, find the right person, and chase the follow-up.

Maverick does that part. When someone replies, your rep gets the roof story, the contacts, and the next move.

Your reps inspect, advise, quote, and close. Maverick hunts.

Trusted by leading commercial roofers

Community Roofing of VA Eco Choice System International Roofing Northeast USA — 30 Years Robinson Builders Virginia Ebenezer Roofing Tredegar Construction 914 Coatings
The Problem

Your reps were hired to sell roofs—not research buildings.

Before one inspection gets booked, someone has to answer three hard questions. Most tools answer one.

Maverick answers all three.

Get Your Free Opportunity

Is this roof worth chasing?

Maps and parcel records give you square footage and an owner name. They say nothing about the roof’s age, its condition, or what has hit it since. Without that, it’s a cold building.

Who can actually say yes?

The county record stops at a shell LLC. The real path runs through a property manager, facilities director, or asset manager. Finding them takes hours. Calling the wrong one burns the first impression.

Why is now the right time?

These windows are short — a roof reaching end of life, condition turning, a storm. Miss it and you’re not creating the opportunity, you’re bidding against three others.

Your best reps become researchers

Maps, permits, imagery, registrations, LinkedIn, contact databases, email, CRM — someone still stitches it together one building at a time. Every hour there is an hour off the roof.

And general AI just guesses

Ask ChatGPT or Claude about a building and the answer comes from web search — not from property, permit or roof records. It reads well and it is often wrong. A roof decision needs facts you can trace to a source.

Buyers are asking AI, not Google

Answer-engine optimization is where SEO went. When a property manager asks an assistant for a commercial roofer, it names a short list from the sources it trusts — and most roofing sites are not built to be read that way.

The Solution

Maverick hunts. Your reps
inspect, advise, and close.

Find the roof. Verify the reason. Reach the buyer. Start the conversation. Every fact traced back to the record it came from.

The Maverick Mailbox — leads who replied to a Facility Sweep campaign, with the selected reply open
Facility Sweep

Automated outbound to the facilities most likely to need work

Name the counties you serve. Maverick does the rest:

  • Finds the commercial facilities and who controls them
  • Ranks them on permit history, roof age and condition evidence
  • Runs targeted outbound in your brand voice
  • Repairs, inspections and replacements as parallel campaigns

No campaign management. You get a notification when someone is interested.

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A Maverick pre-inspection report open at Stop 1 — the dated roof crop, verified geometry, system, drainage, rooftop equipment and the planning estimate
Pre-inspection Sales Briefings

Know the full roof story before you call back

Every interested reply arrives with a briefing:

  • Dated imagery and roof-condition evidence
  • Permit, roof-age and re-roof history
  • Roof size, likely system and facility context
  • Decision-makers with verified contacts
  • What they said, what it’s worth, what to do next

Read the briefing. Make the call. Book the inspection.

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The same roof report in two different contractors’ brand colors, each carrying their own logo on the cover
Client-facing Roof Reports

Send the owner a report they’ll forward

The same evidence, in your branding:

  • Your logo, your colors, your contact details
  • Dated aerial imagery of their actual roof
  • What changed over the years, in plain English
  • Roof age and history, stated honestly
  • One clear next step — and no desk quote

The owner reads it, forwards it, and books the walk.

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Maverick decision-maker lookup — the ownership, management and verified buying committee behind a building
Decision-maker Lookup

Get past the LLC to who moves the work

Researched per building, not pulled from a static list:

  • Ownership, management and occupancy for that exact parcel
  • Who controls roof access, scope and budget
  • Verified emails and direct mobiles
  • Enter any address — a referral, a drive-by, a target account

Where the evidence is thin, we show the gap instead of guessing.

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Maverick answer engine optimization — tracking whether AI assistants name your roofing company
AI Search

Get named when buyers ask ChatGPT

Ask ChatGPT for a commercial roofer in your metro and it names two or three companies:

  • See whether you are named — and who is named instead of you
  • A site a model can actually read
  • Your own permit history published as proof

SEO got you found on Google. This is the shortlist buyers get now.

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Quality opportunities that reach out to you.

“We have gotten multiple quality leads that potential customers have actively reached out to us.”

— Bryan C. Lindsey, Estimator, Tredegar Construction

Every interested reply arrives with the roof story, the people, and the next move.

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Bryan C. Lindsey, Estimator at Tredegar Construction
Case studies — commercial roofing / 2026

What customers actually said.

Real names, real buildings, real replies. Every case study publishes the message the customer sent — no invented numbers, no composite customers.

FAQ

Frequently asked questions

What is Maverick?

A done-for-you commercial roofing prospecting service. We find the roofs worth pursuing, identify who controls them, run the outreach, and hand your team the context to turn a reply into an inspection.

What does my sales team actually have to do?

Pick your counties and services, connect a business mailbox, and respond when someone is interested.

We handle the research, prioritization, contact discovery, outreach and follow-up. Your team reads the briefing and sells the work.

How does Maverick decide which roofs to prioritize?

We weigh roof condition against permit history, roof age, ownership and facility type, then rank. Instead of treating every building as an equal lead, we surface the ones where the evidence supports a real conversation.

How does Maverick find the right people?

We don’t stop at the recorded owner or guess from a job title — we identify who actually influences roof access, scope, budget or approval, and verify every contact. Where the evidence is thin, we label the gap rather than invent an answer.

How does Maverick run outreach?

Precision Outreach sends highly personalized messages to your prioritized roof opportunities from your own business mailbox.

Facility Sweep runs broader targeted outbound across commercial facilities in your territories.

How is Maverick different from property, imagery, and contact platforms?

Property platforms give you records. Imagery platforms show the roof. Contact databases list people. Each is one piece.

General AI assistants are a different problem: they answer from web search, not from property, permit or roof data, so building facts come back confident and unsourced. Maverick works the records directly and every data point carries the source it came from.

Other tools provide pieces of the answer. Maverick delivers the finished opportunity.

What is included in the Free plan?

One real re-roof or replacement opportunity in your target county, with the condition read, permit and roof-age check, ownership, decision-makers, verified contacts and a full briefing. Check our data quality before committing.

How much does Maverick cost?

Free gets you one verified opportunity at no cost. Core is $950 per month on annual terms — or $9,690 paid upfront for the year, a 15% saving — plus a one-time $250 setup fee, and includes year-round opportunity intelligence, outbound, Facility Sweep, Lookups, briefings, CRM, 10+ portfolio sales briefings, and full website management with AI-search optimization.

A portfolio briefing works up several buildings under one owner or manager you’re targeting, in a single pass.

Enterprise is customized for multi-branch and multi-state roofing organizations.

Why does Core use annual terms?

Commercial roofing demand doesn’t run on a 30-day software cycle. Needs surface all year as roofs age, budgets open and follow-up lands. Annual terms give us time to cover your market properly. You pay monthly, or pay the year upfront and save 15%.

Does Maverick integrate with my existing systems?

Every property, contact, sequence, reply and briefing stays connected in one facility record, designed to work alongside the CRM your team already uses. We’ll walk through current and upcoming integrations during onboarding.

Who is Maverick built for?

Commercial roofing contractors — the owners, salespeople, estimators and service teams responsible for creating commercial roofing opportunities. It is not a residential platform.