Maverick is the sales operating system for commercial roofing. It scores every roof in a territory with roof condition analysis, verifies condition against county permit records, resolves the decision-maker behind each building's LLC, and runs roof-specific outreach from your own mailbox — one system from cold roof to booked inspection.

How does Maverick find commercial roofs that need work?

Maverick scores roof condition from current aerial imagery, then verifies each flag against county permit records — a roof only becomes an opportunity when the imagery and the paper trail agree. Buildings that are aging, ponding, or failing surface first, so reps stop prospecting off stale satellite images.

How is Maverick different from ZoomInfo or Apollo?

ZoomInfo and Apollo list job titles, not the person who controls a specific building's roof — who is often hidden behind an LLC. Maverick resolves the actual decision-maker (property manager, owner, or facilities lead) tied to each building.

How is Maverick different from Convex?

Convex (now part of ServiceTitan) is a broad property-prospecting platform for a dozen field-service trades — you draw a territory, pull property records and contacts, and run the outreach yourself. Maverick is built only for commercial roofing and leads with roof condition: it scores which roofs are actually failing from aerial imagery and permit records, resolves the decision-maker behind the building's LLC, and runs the outreach for you. Convex tells you what buildings are out there; Maverick tells you which roofs need work and who to call.

Do the emails really come from my company?

Yes. You connect your own Gmail or Outlook and every message sends from your real address, in your voice — no burner domains. Sequences stop the instant someone replies, and you approve every reply before it goes out.

Does Maverick work with my CRM?

Yes — that's the point. Maverick is built to push each qualified opportunity into the systems commercial roofers already run — Dataforma, AccuLynx, HubSpot — decision-maker, roof evidence, and permit history included, so nothing gets re-keyed. CRM integrations are coming soon — tell us what you run at the demo.

Who is Maverick built for?

Commercial roofing contractors and their teams — owners, sales reps, and estimators who want to replace drive-arounds and cold calls with a prioritized list of failing roofs and the people who sign for them.

Does Maverick handle residential roofing?

No. Maverick is built exclusively for commercial roofing — flat and low-slope roofs on commercial, industrial, and institutional buildings.

How much does Maverick cost?

Two ways in: $3,000 per quarter with a $500 setup fee, or $9,500 per year with setup waived — payable in monthly installments through our Klarna partnership — plus 4% of Maverick-sourced replacements, capped at $15K per job. Annual unlocks $10M+ of pre-verified, exclusive opportunities, with a guarantee: if 6 months pass without qualified inspections leading to an opportunity, we re-enrich another $10M of roofs. County ownership is available on request, and a $3,000/year add-on runs automated service-and-repair outbound across every commercial facility in your territory.

Book a Demo

Pricing

6–12+qualified replacement inspections — what the system is optimized to deliver

$10M+in pre-verified opportunities, exclusive to you — work them by email or in person

Zero learning curveconnect your mailbox, set your writing style — interested replies land in your inbox

Quarterly

Prove it in your own territory, quarter by quarter. Everything included.

$3,000/quarter

$500 one-time setup fee
+ 4% on Maverick-sourced replacements, capped at $15K

Get Started

Best Value

Annual

$10M+ of pre-verified, exclusive commercial roofing opportunities in your territory.

$9,500/year

Setup fee waived · pay in monthly installments through our Klarna partnership
+ 4% on Maverick-sourced replacements, capped at $15K

The re-enrichment guarantee: if 6 months pass without qualified inspections leading to an opportunity, Maverick re-enriches another $10M of commercial roofs — at no cost.

Get Started

What you will get

25–50 HOT Roofs Flagged, With Receipts
Opportunity Map
Permit-Qualified Roofs
Every Roof Scored from the Air
The Signer Behind the LLC, Verified
Permit-Verified Roof Age
Weekly Call List
Dedicated Customer Success
Inspection Requests Sent from Your Own Email

County Ownership

Your county, one contractor. Every opportunity Maverick finds there is yours alone.

On request

Limited availability · includes everything in Annual

Talk to Us

Service Revenue OutboundAdd-on

Automated outbound to every commercial facility in your territory, focused on service and repair requests — separate from the targeted list of roofs Maverick finds for you. Expect 200+ new commercial contacts and 3–15+ interested service and repair replies — and now and then, a roof replacement request.

$3,000/year

Add to any plan

Territory pricing · opportunities are yours exclusively · no per-seat fees · see terms.