Built by someone who understands
the value of a qualified lead
Founder & CEO, Maverick
Jonathan brings over a decade of experience as a founder in EdTech and WealthTech, building AI-powered marketing technology for businesses that depend on relationships to grow. Before founding Maverick, he spent years developing go-to-market software for wealth management firms.
He previously served as Director of Growth at TIFIN AXIS, where he led AI agent development that reduced advisor onboarding from 90 days to just 14. He's recognized as an industry expert on agentic AI—autonomous systems that don't just analyze data, but take action on behalf of users.
Jonathan has been featured in Financial Planning, Money Matters, and other industry publications sharing practical applications of AI for business growth.
Why I Built Maverick
"Commercial roofing is fundamentally a relationship business—but finding the right decision-makers is the hardest part. Traditional B2B tools like Apollo and ZoomInfo rely on LinkedIn data, which works fine for tech companies but falls flat for facilities management. Property managers and building owners aren't updating their LinkedIn profiles. They're managing buildings.
That's why we built Maverick differently. We don't buy leads from databases. We build them from scratch, one property at a time, using AI agents that work around the clock to find the people who actually approve roofing work in your service area."
— Jonathan Michael
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