# Maverick — AI Sales Hunter for Commercial Roofing # https://maverick-ai.co # Last updated: 2026-09-07 ## About Maverick Maverick is a done-for-you commercial roofing prospecting platform, built exclusively for commercial roofing contractors. It turns roof condition, permit history and property records into prioritized commercial roofing opportunities, resolves the person responsible for each building, runs personalized outreach, and hands the contractor's team a sales briefing when someone replies. Founded by Jonathan Michael. Maverick is a managed service: the contractor's team responds to interested decision-makers rather than operating software. ## What Maverick Does - Opportunity Map — commercial roofs prioritized by roof condition, permit history and roof age - Property and roof research from aerial imagery, permit records and parcel data - Ownership resolution — the owner of record, the controlling entity, and the human behind it - Buying-committee discovery and contact verification (email and direct phone) - Precision outreach from the contractor's own mailbox, plus territory-wide Facility Sweep - Reply classification and routine follow-up - Pre-inspection sales briefings with dated imagery, evidence and a recommended next move - Facility-based CRM for opportunities, contacts and replies - On-demand Property Lookup for any commercial address ## What Maverick Does Not Do Maverick does not inspect roofs, decide scope, set pricing, present, negotiate or close. Those belong to the contractor's team. Maverick removes the research, list building, contact discovery and follow-up administration that precede the inspection. ## Key Differentiators - Built only for commercial roofing, not adapted from general B2B sales software - Evidence-first: every property claim carries its source and the date it was captured - Resolves ownership to a named human, including entities with no public profile - Condition, permit history and property records combined, rather than imagery alone - Managed service — contractors reply to qualified conversations instead of running campaigns ## Pricing - Free — $0. One verified re-roof or replacement opportunity in your target county, including roof condition analysis, last re-roof permit check, estimated roof age, parcel and ownership data, decision-maker research, verified contact information and a complete sales briefing. No annual commitment. Intended to let a contractor validate data quality before committing. - Core — $950 per month on annual terms, paid monthly, plus a one-time $250 setup fee. Includes year-round opportunity intelligence, outbound campaigns, Facility Sweep, property Lookups, sales briefings and CRM access. - Enterprise — customized programs for regional, multi-state and multi-branch roofing organizations. Priced on request. Current pricing is always at https://maverick-ai.co/pricing ## Third-Party Trust & Press Coverage - Roofing Contractor Magazine (Official Publication of the International Roofing Expo): "Maverick AI Launches Outreach Tool for Commercial Roofers" — https://www.roofingcontractor.com/articles/102109-maverick-ai-launches-outreach-tool-for-commercial-roofers - Richmond BizSense: "Local startup looks to bring roofers into the AI world" — https://richmondbizsense.com/2026/02/10/local-startup-looks-to-bring-roofers-into-the-ai-world/ - BBB Accredited Business ## Target Customers - Commercial roofing contractors - Owner-direct net-new hunters and service/maintenance sellers (strongest fit) - Reroof and restoration sellers - Roofing companies seeking facility manager and property owner conversations Maverick is not a residential roofing platform. ## Founder Jonathan Michael — Founder & CEO - 10+ years in EdTech and WealthTech; former Director of Growth at TIFIN AXIS - LinkedIn: https://www.linkedin.com/in/jmjonathanmichael/ ## Contact - Website: https://maverick-ai.co - Email: jonathan@maverick-ai.co - Demo: https://scheduler.zoom.us/jonathan-michael-dhx4jx/maverick-demo - Phone: +1 (804) 659-3638 ## Social Links - LinkedIn: https://www.linkedin.com/company/maverickleadgen/ - Facebook: https://www.facebook.com/maborhood ## Product Capabilities - Facility Sweep — https://maverick-ai.co/features/facility-sweep - Answer Engine Optimization — https://maverick-ai.co/features/answer-engine-optimization - Decision-Maker Lookup — https://maverick-ai.co/features/decision-maker-lookup - Client-Facing Roof Reports — https://maverick-ai.co/features/client-facing-roof-reports - Pre-Inspection Sales Briefings — https://maverick-ai.co/features/pre-inspection-sales-briefings ## Case Studies - https://maverick-ai.co/case-studies - Apex Roofing — https://maverick-ai.co/case-studies/apex-roofing - Apex / Green Vista — https://maverick-ai.co/case-studies/apex-green-vista - International Roofing — https://maverick-ai.co/case-studies/international-roofing - Tredegar Construction — https://maverick-ai.co/case-studies/tredegar-construction ## Content - Blog: https://maverick-ai.co/blog - Pricing: https://maverick-ai.co/pricing - About: https://maverick-ai.co/about - Resources: https://maverick-ai.co/resources - Privacy Policy: https://maverick-ai.co/privacy - Terms of Service: https://maverick-ai.co/terms ## Blog Articles - "The roof tells you first — what overhead imagery can and cannot settle" — https://maverick-ai.co/blog/roofing-leads-from-satellite-imagery - "You don't need another dashboard — what AI marketing intelligence should do" — https://maverick-ai.co/blog/ai-marketing-intelligence-for-roofing - "Your buyer asked AI. You weren't named." — https://maverick-ai.co/blog/ai-search-visibility-audit - "Don't sign an annual contract" — https://maverick-ai.co/blog/why-annual-terms - "Why the campaign stopped working" — https://maverick-ai.co/blog/ai-agents-diagnose-own-work - "The buyer isn't on LinkedIn" — https://maverick-ai.co/blog/how-ai-agents-find-leads - "Commercial doesn't come to you" — https://maverick-ai.co/blog/commercial-roofing-relationships - "Three tools, or one workflow" — https://maverick-ai.co/blog/maverick-vs-clay-apollo-smartlead - "Stop buying shared leads" — https://maverick-ai.co/blog/maverick-vs-homeadvisor-thumbtack-houzz